GEN Rx Awareness Campaign Goes Digital

GEN Rx digital adThe GEN Rx project will officially launch on May 14th, but the awareness campaign is off and running. Brand new billboards are already up… thanks to the digital media. Two of the billboards in Gwinnett County are digital ads. So, while the residents in two of our three target counties have to wait until after the launch, residents in Norcross and Lawrenceville can get a sneak peak.

These new billboards are a part of the awareness campaign created to spread the word about the dangers of prescription drug abuse. GEN Rx aims to prevent the misuse and abuse of prescription drugs among 12-25 year olds. The campaign theme is – “Rx Drug Abuse: It’s NOT what the doctor ordered.”

There are two different messages being displayed on the billboards. One message focuses on the dangers of prescription drug abuse by sharing startling statistics, such as “prescription drugs are abused more than heroin, cocaine, ecstasy and meth combined.”

The second message focuses on the drop box locations in the target counties. To date there are more than 140 drop boxes located in sheriff’s offices throughout GA, that’s almost one for the 159 counties in our state. The drop box locations offer residents a place to safely dispose of their unused and expired medications 24 hours a day with NO QUESTIONS ASKED! The drop boxes have been provided free of charge to the sheriff’s office from The Council on Alcohol and Drugs (TCAD).

The remaining billboards will be placed the week of May 13th at additional locations in Gwinnett , Early and Catoosa counties.

GEN Rx is a program of the Department of Behavioral Health and Developmental Disabilities (DBHDD), and is federally funded by SAMHSA. The project is funded for three years and intended to reduce the availability, reduce the access to, and to reduce the perception of harm about prescription drugs among the target population of 12-25 year olds in Catoosa, Early, and Gwinnett counties.

The billboards will be on display for the next three to six months.

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